The 4-Step XaaS Marketing Approach

The Anything-as-a-Service (XaaS) model is exploding into nearly every industry. While the benefits of this recurring revenue model are clear, the marketing strategies for this segment are not as obvious. This article shares a four-step marketing approach for this unique audience.

Original content source: https://www.entrepreneur.com/article/358203 via https://www.entrepreneur.com/topic/marketing

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